Level Up Your NIL Potential
Strategy. Analytics. Execution.
We work with athletes, entertainers, and creators who treat their name like an asset.
Our process blends brand development with performance data—turning attention into revenue, and talent into measurable value.
What We Offer:
• Strategic NIL planning
• Sponsor-ready performance tracking
• Brand and audience development
• Clean data, clear outcomes
About Me
Helping Athletes & Creatives Win in the NIL Era
Heidi Lee
I founded LEVELUP NIL to solve a growing problem: talented athletes and entertainers being undervalued, misled, or left behind in an era where name, image, and likeness is evolving fast.
I’ve been navigating this space since 2021, early in the NIL era, while completing my business studies at the University of Washington Tacoma. I was laying the groundwork, doing the outreach, and developing the strategy needed to help athletes and entertainers gain control of their value and position themselves with purpose.
Too many are still entering this space without a clear understanding of how to protect their name or build long-term opportunity. My mission is to change that through structured strategy, education, and performance-driven analytics that bring clarity where most find confusion.
I grew up playing sports and developing a competitive mindset alongside my brothers, an energy that still drives me today. That mindset, combined with my background as a Special Operations Army veteran and a parent, fuels my commitment to advocating for those often overlooked and helping them establish a solid foundation for their future.
Game Changing Strategies
Maximize your NIL opportunities with expert guidance and strategic brand development.
NIL Strategy & Education
We help athletes and creators understand how to protect their name and build lasting value in a fast-changing space.
Brand & Visibility Strategy
We help shape your brand identity and create content that drives visibility, influence, and long-term monetization.
Performance-Backed Development
We use custom intelligence tools to track progress, highlight strengths, and guide strategic growth.
Social Impact
Support for using your platform to create meaningful change—on and off the field
Elevate Your NIL Game
Ready to take control of your brand, strategy, and future? Let’s talk.
Maximize sponsorships, grow your brand, or use data to enhance your performance
Let’s create a personalized plan that works for you!
Book Heidi Lee for Your Next Event
Empowering Audiences with Expert Insights on NIL for Athletes and Entertainers
Heidi Lee is a leading voice in the evolving world of Name, Image, and Likeness (NIL). As a sought-after speaker, she brings real-world expertise, legal clarity, and strategic insight to schools, sports organizations, entertainment groups, and conferences across the country.
With years of experience guiding athletes and entertainers through the complexities of NIL deals, contracts, and brand-building, Heidi delivers engaging, actionable talks that inspire and educate. Whether your audience is made up of student-athletes, parents, coaches, agents, or industry professionals, Heidi tailors her message to meet their needs.
Ready to bring Heidi to your event?
info@lvlupnil.com