Level Up Your NIL Potential

From brand building to performance tracking, we use cutting-edge data to help athletes and creators thrive.

Game-Changing NIL Strategies

Maximize your NIL opportunities with expert guidance, cutting-edge analytics, and strategic brand development.

  • NIL Education & Strategy

    NAVIGATE NIL WITH CONFIDENCE.

    We equip athletes, entertainers, artists, and creatives with the knowledge to understand contracts, compliance, and long-term brand-building strategies—ensuring they make informed decisions in an evolving landscape.

  • Personal Brand Coaching

    YOUR BRAND, YOUR FUTURE.

    We help individuals craft and strengthen their personal brands for both immediate impact and long-term success in their industry.

  • Data-Driven Player Development

    OPTIMIZE YOUR PERFORMANCE WITH ANALYTICS.

    Our custom dashboards track performance metrics, identify strengths and areas for improvement, and provide insights to help clients refine their approach—whether in sports, entertainment, or the arts.

  • NIL Content & Marketing

    TURN YOUR INFLUENCE INTO INCOME.

    We develop content strategies that enhance visibility, attract sponsorships, and create long-term monetization opportunities.

  • Strategic Partnerships & Sponsorships

    CONNECTING ATHLETES WITH THE RIGHT BRANDS.

    Using predictive modeling and audience insights, we secure partnerships that maximize exposure and financial success.

  • Community & Social Impact

    BEYOND THE GAME, BEYOND THE BRAND.

    We empower clients to use their platforms for social causes, fundraising, and impactful community partnerships.

Maximize Your NIL Potential

Meet Heidi Lee & LEVELUP NIL

Heidi Lee is the visionary behind LEVELUP NIL, a forward-thinking consultancy specializing in data-driven brand strategies for athletes, entertainers, artists, and creatives. With a passion for analytics and brand development, Heidi assists individuals maximize their earning potential, secure long-term partnerships, and elevate their careers.

Committed to education, transparency, and innovation, I strive to equip every client with the tools to cultivate a strong personal brand in the ever-evolving Name, Image, and Likeness (NIL) landscape. Whether you're an athlete or artist in the entertainment field, I am dedicated to helping you transform your influence into meaningful opportunities.

Let’s Elevate Your NIL Game

Ready to take control of your brand, strategy, and future? Let’s talk.

Whether you’re looking to maximize sponsorships, grow your brand, or use data to enhance your performance, I’m here to help. Let’s create a personalized plan that works for you. Fill out the form below, and I’ll be in touch soon!