About Me

Helping Athletes & Creatives Win in the NIL Era

Heidi Lee, Founder - LEVELUP NIL

I founded LEVELUP NIL with a mission to empower athletes and artists by providing the tools, knowledge, and strategies they need to take full control of their name, image, and Likeness (NIL) opportunities.

The NIL space without the guidance deserved can feel complex, whether navigating thru building a personal brand to securing impactful sponsorships, many athletes face challenges such as undervalued, underpaid or simply unsure where to begin.The goal is to ensure they unlock their full potential with confidence and clarity.

Beyond my professional pursuits, I am deeply passionate about supporting the TBI (Traumatic Brain Injury), mental health, and autism communities. As a parent of an autistic son, I am committed to fostering greater awareness, inclusion, and understanding, especially where these causes intersect with the world of sports. Having been part of the Special Operations Community while serving in the Army as a paratrooper, I strive to be an advocate for TBI, which has impacted athletes and military members, working toward meaningful change and creating opportunities that promote empowerment and well-being for families.

 My passion for sports and business has been with me since childhood, growing up trading sports cards with my brothers, all of whom shared this passion along with playing sports. Those early experiences instilled in me a love for competition, creativity, and entrepreneurship values that now drive my work in helping to maximize potential in the NIL space.

Why I Do This

I believe every athlete should have the knowledge and resources to maximize their NIL potential—not just for today, but for the future.

My background in data analytics, brand strategy, and NIL consulting enables me to adopt a more strategic, data-driven, detail oriented approach to fostering athletes' success.

It’s about building long-term value, going beyond the surface, making informed decisions that protect your brand, optimize earnings, and maximize future potential.

Let’s Elevate Your NIL Game

Ready to take control of your brand, strategy, and future? Let’s talk.

Whether you’re looking to maximize sponsorships, grow your brand, or use data to enhance your performance, I’m here to help. Let’s create a personalized plan that works for you. Fill out the form below, and I’ll be in touch soon!